The industrialization process has brought us not only economic development, but also pollution. With the continuous rise of pollution incidents in various places and media exposure in recent years, it will further stimulate Chinese consumers' awareness of environmental protection consumption. Solving the problem of healthy water use in households has become a common concept at home, and further increase awareness and acceptance of water purifiers. Water purifiers have been developed in China for over a decade, triggering a new revolution in household drinking water. The huge domestic market demand has brought more opportunities and convenience to the development of the water purifier industry, especially in 2015 and 2016, when the industry developed rapidly. Data shows that in 2016, the sales revenue of water purifiers in China was 20.3 billion yuan, of which the online sales revenue was 16.3 billion yuan, a year-on-year increase of 37.9%; Offline sales amounted to 4.05 billion yuan, a year-on-year increase of 51.7%.

Sales Statistics and Forecast of Water Purifiers

At present, the popularity rate of water purifiers in China is far lower than that of developed countries in Europe and America. Survey data shows that the popularity rate of water purifiers in Europe, the United States, and South Korea has reached over 90%, while in China it is only 5%. With the popularization and improvement of health awareness, the pursuit of healthy drinking water has become a trend, and the market demand for water purifiers in China is expected to reach over 15 million units in the next five years. The market potential for water purifiers in China is enormous. The "Market Outlook and Investment Planning Analysis Report on Household Water Purifier Industry" released by Forward Industry Research Institute predicts that the scale of China's water purification market will reach 27.1 billion yuan in 2017, including 21.3 billion yuan online and 5.8 billion yuan offline. It is worth noting that despite the explosive growth of the water purification industry in recent years, the number of brands has also entered a period of explosive growth. According to incomplete statistics, the number of domestic water purifier brands has exceeded 5000, causing chaos in the industry. Due to the generally low industry threshold, it has attracted a large number of investors to follow suit and join. The increasingly impetuous industry atmosphere has led to uneven quality of water purification products. This is also one of the main bottlenecks currently affecting the rapid development of China's water purifier market. (Reprinted from Forward Industry Research Institute)