After going through the stages of filling market gaps, improving quality, enhancing terminal image, regional competition, design competition, and brand building, the water purifier industry has gradually transitioned from a seller's market to a buyer's market. The water purifier industry has always developed, optimized, and grown in competition, thereby promoting the overall level improvement. At present, the polarization phenomenon in the water purifier industry is becoming increasingly evident, and it is in a period of coexistence of problems and opportunities. The marketing environment has also changed, which means that whoever can better face problems, be brave in innovation, and seek breakthroughs in management, design, and marketing may stand out and move from an industry brand to a true consumer brand.

1、 Diversified development of sales channels: China's water purifier industry is mainly composed of small and medium-sized enterprises, and the vast majority of enterprises, including many large enterprises, mainly rely on distributors from various regions for sales. The phenomenon of single channel sales is quite common. Few water purifier companies provide corresponding guidance or construction for distributors to expand their channels at the end, but if they do not start now, they will lose more channel partners because the customer resources at the end are intercepted by a few large distributors and upstream channel partners. Of course, water purifier companies can adopt industry and cross industry continuous alliances, cluster to do the terminal market, which saves manpower, material resources, and time. With such a large market, it is better to work alone than to work together for stronger strength. 2、 The evolution of terminal display towards "home culture" is due to the fact that water purifiers are products closely integrated with families and daily life, and are also a combination of health and technology. Therefore, water purifier products require high requirements for vivid design in retail terminal stores, in addition to matching the style, atmosphere, and health concept of water purifier products. It is also important to emphasize the design of water purifiers in the store, creating an immersive atmosphere for the pre experience, so that consumers can shift from rationality to sensibility at the end, and thus generate a desire to purchase. Consumers not only focus on individual products themselves, but also pay more attention to the overall atmosphere of water purifiers, soft furnishings, and accessories matching. They pursue not only the value of individual products, but also a healthy lifestyle and a pleasant water purifier experience. 3、 The competition in the water purifier industry to promote marketing through design has actually started from the time of product design. Consumers' consumption concept of water purifiers has undergone a huge transformation, and their requirements for water purifiers are no longer practical, but require them to be beautiful, showcase the taste, personality, and health concept of the water purifier owner. The design of water purifiers should be a combination of artistry and health. The purpose of water purifier design is to use the water purifier as a carrier to create convenient and comfortable material conditions for human life, work, and leisure, and to meet people's spiritual needs and endow them with intangible connotations on this basis. In a sense, designing a water purifier is about designing a way of life, and the success of marketing activities is closely related to the design. At present, there is no true consumer brand in the water purifier industry, and the so-called brand is only a brand within the industry, usually referred to as a channel brand. Water purifier companies can only achieve sustainable development by grasping the pulse of the times and striving to shape consumer brands.